Our Work

We believe all children can learn and deserve an education that will prepare them for success in college, career and life.

Our current high-impact initiatives include:

School Choice

Through our flagship project, GoodSchoolsRoc, all Rochester charter schools collaborate to provide access and enrollment at high performing schools. GoodSchoolsRoc.org is a web portal where parents learn about all Rochester charter schools and know they have a choice when it comes to their child’s public education. Visit GoodSchoolsRoc.org to learn more.

Achieving Excellence in Schools

Rochester is in an educational crisis with national lows in subject matter proficiency and graduation. Though outperforming district schools as a whole, performance of the charter sector must be better.

The two main drivers of school performance are:

  1. Strong leadership where boards and school management teams have clear mission alignment and drive
  2. A strong culture of success and behavioral norms for all adults and students alike

EDceptional provides proactive supports and resources, a sustainable ecosystem encouraging further collaboration within the entire charter school sector and undertaking targeted actions in response to schools’ needs, with the goal of continuous improvement.

student

Our Plan

Over the next three years, we will work with schools to help identify their needs and access targeted resources.

Year 1: 2023
Build the Foundation

Focus: Pillars to Building a Great School

  • School Culture
    • Create alignment between board and school leaders
    • Utilize classroom and curriculum coaches
    • Assess school structure and abilities for rapid improvement
  • Board Members
    • Board Convenings Through NYCSA
    • Digital Training Media
    • Visit Model Schools
    • Board Recruitment Pipeline
    • Info Sharing Portal
  • Great School Management Teams
    • Interviews with Charter School Managers
    • Leadership Development Opportunities
    • Pilot Program Development
    • Classroom and Curriculum Coaching
    • High Performing School Visits

Year 2: 2024
Close the Gap

Focus: Close the Proficiency Gap

  • Tools to measure proficiency gains will be developed.
  • Pilots will be expanded throughout the sector.
  • School assessment partners will be used for schools
  • Partners will be engaged to provide ancillary services
  • Sponsored scholarships

Year 3: 2025
Implement a Sustainable Model

Focus: Replication and Proficiency Attainment

  • Develop internal system of coaches, trainers, assessors
  • Create support partners network
  • Produce model for citywide proficiency attainment

Mission & Vision

Mission

Mission

Assist our community in developing a system of high-quality charter schools through citizen and community action that puts families in charge of choosing their child’s education.

We will focus our resources on a set of initiatives that EDceptional can direct and fulfill, in alignment with partnership organizations with parallel missions.

Vision

Vision

EDceptional’s vision is to fundamentally change the educational system in Rochester so that all of Rochester’s children are prepared for college or work, citizenship and successful lives.

Such a system would empower principals to run good schools and hold them accountable for results, and train and manage teachers to lead their classrooms and perform at a high level.

History

EDceptional was founded as E3 Rochester in 2012 to improve K-12 educational outcomes for the children of the city of Rochester. Renamed in 2023, the organization is focused on supporting Rochester charter schools to provide quality academics.

  • 2010: 5 schools, 5 locations. 1,400 students
  • 2012: E3 Rochester formed to drive systemic change in K-12 education for Rochester and recruit high-performing charter schools
  • 2014:  9 schools, 13 locations, 3,400 students
  • 2017: GoodSchoolsRoc launches to create promote access to school choice through a common online application system for parents and caregivers
  • 2023: 14 schools, 27 locations, 8,000 students enrolled
  • Today: More than 25% of all students in Rochester attend a charter school. EDceptional is focused on supporting Rochester charter schools.

Leadership

Rev. Sebrone O. Johnson is passionate about making a difference in the lives of Rochester’s youth. Prior to joining EDceptional, he was the senior vice president of operations for the Urban League of Rochester where he had oversight of nearly 30 program areas. He is the senior pastor at the Greater Harvest Church in Rochester.

He serves as the ecumenical chairperson for the Rochester Black Leadership Commission on Health and the chair of the African American Health Coalition. He is also a member of the University of Rochester Medical Center Community Advisory Council and advisor to Ivolve Me, LLC, a mental health services provider.

For the last decade, Sebrone has worked as a tireless advocate for equity in education. He has championed efforts for better educational standards, restorative practices, and Social and Emotional Learning strategies for communities. Among the organizations he has worked with to promote better educational outcomes are the Gates Foundation, Wallace Foundation, National Urban League, Education Trust and the ESSA Leadership Learning Circle.

Sebrone attended Union College and St. John Fisher College, where he earned a bachelor’s degree in applied mathematics and economics. He also holds a master’s of divinity from Colgate Rochester Crozer Divinity School and an executive ELP from Duke University.

Prior to returning to Rochester, Sebrone worked in Manhattan and the surrounding areas specializing in high-tech startups and other entrepreneurial endeavors. At EDceptional, he drives the vision for true educational equity by students having great school choices.

Sebrone Johnson

Sebrone O. Johnson, CEO

Sebrone Johnson

Sebrone O. Johnson, CEO

Rev. Sebrone O. Johnson is passionate about making a difference in the lives of Rochester’s youth. Prior to joining EDceptional, he was the senior vice president of operations for the Urban League of Rochester where he had oversight of nearly 30 program areas. He is the senior pastor at the Greater Harvest Church in Rochester.

He serves as the ecumenical chairperson for the Rochester Black Leadership Commission on Health and the chair of the African American Health Coalition. He is also a member of the University of Rochester Medical Center Community Advisory Council and advisor to Ivolve Me, LLC, a mental health services provider.

For the last decade, Sebrone has worked as a tireless advocate for equity in education. He has championed efforts for better educational standards, restorative practices, and Social and Emotional Learning strategies for communities. Among the organizations he has worked with to promote better educational outcomes are the Gates Foundation, Wallace Foundation, National Urban League, Education Trust and the ESSA Leadership Learning Circle.

Sebrone attended Union College and St. John Fisher College, where he earned a bachelor’s degree in applied mathematics and economics. He also holds a master’s of divinity from Colgate Rochester Crozer Divinity School and an executive ELP from Duke University.

Prior to returning to Rochester, Sebrone worked in Manhattan and the surrounding areas specializing in high-tech startups and other entrepreneurial endeavors. At EDceptional, he drives the vision for true educational equity by students having great school choices.

Bryan Hickman

Bryan Hickman
Executive Vice President & Co-Founder

Bryan Hickman is an entrepreneur who has served as president of several enterprises where he guided business turnarounds. His expertise has been built on positions in strategic planning and operations.

Early in his career, Bryan spent six years in public policy roles in Washington DC. Turning to a business career, he served as manager of strategy development at Gulf Oil Company and, then, General Manager for North and South America at Schlegel Corporation’s Building Products Division. He began his entrepreneurial career by turning around a bankrupt tooling and automation company and, then serving as president of bus manufacturer Coach & Equipment Manufacturing Corp.

Upon selling his business interests, he turned his focus to the most pressing problem he saw facing his community: the need to effectively educate the children of Rochester. Since January 2012, he has worked full time for EDceptional, meeting hundreds of educators and others in the charter school movement, visiting schools across the country, and recruiting and assisting charter management organizations.

Bryan has a bachelor’s degree from Williams College and a master’s degree from Princeton University’s School of Public and International Affairs. He has served on the boards of the Genesee Hospital, Compeer, the Rochester Tooling and Machining Association, Rochester-Hamamatsu Sister Cities, and several corporations.

Bryan Hickman

Bryan Hickman
Executive Vice President & Co-Founder

Bryan Hickman is an entrepreneur who has served as president of several enterprises where he guided business turnarounds. His expertise has been built on positions in strategic planning and operations.

Early in his career, Bryan spent six years in public policy roles in Washington DC. Turning to a business career, he served as manager of strategy development at Gulf Oil Company and, then, General Manager for North and South America at Schlegel Corporation’s Building Products Division. He began his entrepreneurial career by turning around a bankrupt tooling and automation company and, then serving as president of bus manufacturer Coach & Equipment Manufacturing Corp.

Upon selling his business interests, he turned his focus to the most pressing problem he saw facing his community: the need to effectively educate the children of Rochester. Since January 2012, he has worked full time for EDceptional, meeting hundreds of educators and others in the charter school movement, visiting schools across the country, and recruiting and assisting charter management organizations.

Bryan has a bachelor’s degree from Williams College and a master’s degree from Princeton University’s Woodrow Wilson School of Public and International Affairs. He has served on the boards of the Genesee Hospital, Compeer, the Rochester Tooling and Machining Association, Rochester-Hamamatsu Sister Cities, and several corporations.

Team

  • Kelly Boufford, Executive Administrator

Jim Brush has deep roots in the community as a business owner, leader and community advocate. He and his brother Douglas owned Sentry Group, a privately held manufacturer and marketer of fire-resistant safes, files and chests started in Rochester by their grandfather in 1930. Brush retired as president and CEO of Sentry in 2014.

Brush serves on the boards of the United Way and the Children’s Agenda. He is also a board member at Caldwell Manufacturing, and previously served as a trustee at St. Lawrence University. He is a past board member of the Rochester Area Community Foundation and Rochester’s Child.

Brush joined Sentry Group in 1986 and has held positions as national sales manager, vice president for sales, and chief financial officer. Prior to joining Sentry, Brush worked for IBM Corporation in various sales and marketing roles.

Brush received a bachelor’s degree in economics from St Lawrence University in 1977 and an MBA from Northwestern University in 1983

Jim Brush

Jim Brush, Board Chair, EDceptional

Jim Brush

Jim Brush, Board Chair, EDceptional

Jim Brush has deep roots in the community as a business owner, leader and community advocate. He and his brother Douglas owned Sentry Group, a privately held manufacturer and marketer of fire-resistant safes, files and chests started in Rochester by their grandfather in 1930. Brush retired as president and CEO of Sentry in 2014.

Brush serves on the boards of the United Way and the Children’s Agenda. He is also a board member at Caldwell Manufacturing, and previously served as a trustee at St. Lawrence University. He is a past board member of the Rochester Area Community Foundation and Rochester’s Child.

Brush joined Sentry Group in 1986 and has held positions as national sales manager, vice president for sales, and chief financial officer. Prior to joining Sentry, Brush worked for IBM Corporation in various sales and marketing roles.

Brush received a bachelor’s degree in economics from St Lawrence University in 1977 and an MBA from Northwestern University in 1983

Janise Dixon

Janise Dixon, Office Manager and GoodSchoolsRoc Program Manager

Janise Dixon is the office manager for EDceptional and program manager for  GoodSchoolsRoc. She joined the team in 2013 and expanded her role in 2022. Janise works with all Rochester charter schools and New York State authorizers to ensure the online application system is ready and available for families to use. In addition to EDceptional administration, she oversees GoodSchoolsRoc program implementation and the HelpLine.

Janise is passionate about her role in supporting school choice and high-quality education options for children in Rochester.

Prior to working with EDceptional. Janise’s varied background includes teaching at a business college, owning a professional organizing business, and several administrative assistant positions. She was also a real estate agent.

Janise earned a BS degree in secondary education with a concentration in accounting and data processing and a minor in music from Greenville University in Illinois. She has an associate of arts degree with a focus in business and music from Central Christian College in McPherson, Kansas.

Janise Dixon

Janise Dixon, Office Manager and GoodSchoolsRoc Program Manager

Janise Dixon is the office manager for EDceptional and program manager for  GoodSchoolsRoc. She joined the team in 2013 and expanded her role in 2022. Janise works with all Rochester charter schools and New York State authorizers to ensure the online application system is ready and available for families to use. In addition to EDceptional administration, she oversees GoodSchoolsRoc program implementation and the HelpLine.

Janise is passionate about her role in supporting school choice and high-quality education options for children in Rochester.

Prior to working with EDceptional. Janise’s varied background includes teaching at a business college, owning a professional organizing business, and several administrative assistant positions. She was also a real estate agent.

Janise earned a BS degree in secondary education with a concentration in accounting and data processing and a minor in music from Greenville University in Illinois. She has an associate of arts degree with a focus in business and music from Central Christian College in McPherson, Kansas.

Aimee Lewis spent two decades leading communications planning and execution for independent schools and universities. Today she provides PR and marketing counsel for non-profit clients in education, health care and tourism sectors.

For EDceptional and the GoodSchoolsRoc program, Aimee oversees marketing, advertising and communications projects to support enrollment goals and increase visibility and public understanding of Rochester charter schools.

Previously, as an executive leader at the Harley School, Aimee transformed outreach using award-winning communications strategies and tactics to reach record enrollment. She has held communications positions at the University of Rochester, the University of Tennessee, Dickinson College and Oak Ridge Associated Universities.

Aimee has been an active member of the Public Relations Society of America (PRSA) and the Council for Advancement and Support of Education. Her work has been recognized with six PRSA Silver Anvils and a Bronze Anvil. Aimee J Lewis PR, Marketing & Communications LLC is certified through New York State’s Minority and Women-Owned Business Enterprise (MWBE).

Aimee Lewis

Aimee Lewis, Senior Communications Consultant

Aimee Lewis

Aimee Lewis, Senior Communications Consultant

Aimee Lewis spent two decades leading communications planning and execution for independent schools and universities. Today she provides PR and marketing counsel for non-profit clients in education, health care and tourism sectors.

For EDceptional and the GoodSchoolsRoc program, Aimee oversees marketing, advertising and communications projects to support enrollment goals and increase visibility and public understanding of Rochester charter schools.

Previously, as an executive leader at the Harley School, Aimee transformed outreach using award-winning communications strategies and tactics to reach record enrollment. She has held communications positions at the University of Rochester, the University of Tennessee, Dickinson College and Oak Ridge Associated Universities.

Aimee has been an active member of the Public Relations Society of America (PRSA) and the Council for Advancement and Support of Education. Her work has been recognized with six PRSA Silver Anvils and a Bronze Anvil. Aimee J Lewis PR, Marketing & Communications LLC is certified through New York State’s Minority and Women-Owned Business Enterprise (MWBE).

Board of Directors

James Brush
Retired President & CEO, Sentry Safe

Judith Fozni
Professor Emeritus, University of Rochester Warner Graduate School of Education

Nicole Gibbons
Assistant Director of Community Outreach
Suny Empire State University

Bryan Hickman
Executive Vice President and Co-Founder
EDceptional

Rev. Sebrone Johnson
CEO, EDceptional
Senior Pastor, Greater Harvest Church

Richard Kaplan
CEO, The CARING Institute

Kathleen Muscato
Retired Partner and Co-Owner, Brand Cool Marketing, Inc.

Karen Podsaidly
Director of Community Development
SUNY Brockport

Suzanne Puleo
Director of Professional Development, Curriculum Associates

Meghan Schubmehl
VP, General Counsel, WildStar Partners, LLC

J. Theodore Smith
Western New York Regional Executive Senior Vice President, Citizens Bank

Dale Twardokus
President New Vision Development Group

Michael Wyatt
Retired Chief Compliance Officer